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Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
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Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
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The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
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This brief resource introduces an IT transformation consulting service as a means of achieving effective, value-driven change. Read on now to learn how you can ensure business and IT alignment, spur business growth, and more.
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This resource introduces an enterprise mobile field service strategy that gives you the power to receive and process work orders in the field, allowing you to be more responsive to customer needs and drive success.
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Test-driven development (TDD), behavior-driven development (BDD), and domain-driven development (DDD) comprise an approach to BRMS development ensuring predictable and productive processes. In this white paper, learn how development teams can deliver products faster and keep pace with the demands of our rapid global marketplace.
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When opting for an outsourcing program, CIOs should check the reliability, financial stability and reputation of service providers, advices Shailesh Joshi, head of corporate IT at Godrej Industries. Get further outsourcing insights in this resource.
