WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
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In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
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In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
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This informative paper introduces a new approach that is enabling early adopters to support faster and more effective supply chain improvements by using a business process integration (BPI) approach. Discover how early adopters are realizing savings greater than 50% when compared to traditional techniques.
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This infographic illustrates the necessity of integration between business and IT, as well as the fundamental disagreements that exist between the two groups.
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In this white paper, learn how cloud faxing addresses inefficiency of fax machines, hidden costs of fax servers, and the functional limitations of basic outsourced fax services.
WHITE PAPER:
SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
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In this white paper, get an overview of mobile systems, or "systems of interaction", including the business and technological challenges, as well as how these systems impact the application lifecycle.
