Relationship Marketing Reports

THE CENTRAL ROLE OF Customer Experience Modernization in Enabling Business Agility
sponsored by AWS & Accenture
ESG INFOGRAPHIC: Hear ESG analysts’ perspective on CX in this ESG infographic, wherein they highlight the top 3 barriers preventing companies from improving CX, how to strategically allocate budget for CX tech investments, and more.
Posted: 08 Sep 2023 | Published: 08 Sep 2023

TOPICS:  CRM
AWS & Accenture

IT Priorities 2018 - What's happening in storage and cloud?
sponsored by TechTarget ComputerWeekly.com
VIDEO: In this video, Computer Weekly's editor-in-chief, Bryan Glick, explains what is happening in storage and cloud according to our 2018 IT Priorities survey, taken by over 250 IT decision makers and managers.
Posted: 08 Feb 2021 | Premiered: 02 May 2018

TechTarget ComputerWeekly.com

Geospatial intelligence on the move
sponsored by TechTarget ComputerWeekly.com
ESSENTIAL GUIDE: By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.
Posted: 08 Feb 2021 | Published: 04 Oct 2016

TechTarget ComputerWeekly.com

Infographic: 2019 Europe IT Priorities - Business Applications
sponsored by TechTarget ComputerWeekly.com
EGUIDE: In this infographic, we take a look at what the most popular business applications being deployed, the most popular deployment models and the most popular applications being deployed in SaaS mode. Survey results taken from the 2019 IT Priorities survey carried out by ComputerWeekly.com, ComputerWeekly.de and LeMagIT.fr.
Posted: 08 Feb 2021 | Published: 23 Apr 2019

TechTarget ComputerWeekly.com

Computer Weekly – 6 June 2017: General Election 2017: Who gets the tech vote?
sponsored by TechTarget ComputerWeekly.com
EZINE: In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.
Posted: 08 Feb 2021 | Published: 06 Jun 2017

TechTarget ComputerWeekly.com

Third-party marketing automation vs. native CRM tools
sponsored by TechTarget ComputerWeekly.com
EGUIDE: Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
Posted: 08 Feb 2021 | Published: 24 Jan 2020

TechTarget ComputerWeekly.com

Content Strategy and Operations: Planning Assumptions 2021
sponsored by TechTarget
ANALYST BRIEF: To be effective in 2021 and prepare for the future, Forrester says that B2B marketing organizations must increase the efficiency and adaptability of their content engines. Explore the four planning assumptions that B2B marketing organizations should integrate into their content strategy in this research brief.
Posted: 15 Mar 2021 | Published: 03 Mar 2021

TOPICS:  CRM
TechTarget

Avon calling: what happens when lockdown eliminates your business model?
sponsored by TechTarget ComputerWeekly.com
EZINE: In this week's Computer Weekly, global beauty brand Avon explains how it coped with a lockdown dilemma – a door-to-door sales model when its reps couldn't leave home. Our buyer's guide examines the use of artificial intelligence in IT security. And we analyse the government's decision to strip Huawei from the UK's 5G network. Read the issue now.
Posted: 08 Feb 2021 | Published: 21 Jul 2020

TechTarget ComputerWeekly.com

A Look at 5 Contact Center Automation Tools
sponsored by Genesys
EGUIDE: In this expert e-guide, learn about what you need to consider when making contact center purchasing decisions, 5 contact center automation tools to know, and the top 5 benefits of speech analytics.
Posted: 31 Oct 2017 | Published: 27 Oct 2017

Genesys

The Customer Engagement Benefits of CRM Tools
sponsored by Microsoft
EGUIDE: In this expert e-guide, explore how Starbucks and Wal-Mart decided to shake up their customer engagement strategies, and the results of doing so. Then, uncover how CRM tools can improve much more than just customer engagement.
Posted: 17 Oct 2017 | Published: 16 Oct 2017

Microsoft