EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
WHITE PAPER:
Putting together a business case does not rank high on most IT executives’ list of favorite activities. But the ability to put together a compelling case is now more than ever a core competency. This paper explains how you can significantly increase your chances of approval if you follow the nine steps provided within.
WEBCAST:
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
WHITE PAPER:
This research report presents results from a survey of 360 line of business managers in regards to B2B integration, and also offers recommendations on narrowing the gap between business and IT to maximize returns from B2B integration initiatives.
WHITE PAPER:
In this e-book, get an overview of the B2B integration landscape, including challenges, opportunities, and successful approaches of developing electronic data interchange (EDI) strategies.
WHITE PAPER:
In this report from the Aberdeen Group, get an in-depth look at why B2B collaboration is such a priority, as well as what actions business leaders are taking, the challenges they face, and their plans to execute B2B collaboration strategies.
EBOOK:
Microservices and other new technologies make modern integration increasingly complex. Learn how to overcome integration problems when merging new and old infrastructures by leveraging APIs, software containers, continuous engineering, and more.
