Customer Data Integration White Papers

WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

Posted: 08 Feb 2021 | Published: 19 Jul 2019

WHITE PAPER: Master data management is playing a key role in the cloud customer data platforms that are revolutionizing customer service. Download this expert guide today to learn how Informatica and other platforms are using master-data backed CX technology to improve omnichannel experiences, personalize service, and decrease customer churn.

Posted: 21 Apr 2021 | Published: 16 Apr 2021

WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.

Posted: 13 Nov 2015 | Published: 13 Nov 2015

WHITE PAPER: Access this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.

Posted: 27 Oct 2015 | Published: 27 Oct 2015

WHITE PAPER: This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.

Posted: 22 Jan 2015 | Published: 22 Jan 2015

WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.

Posted: 20 May 2014 | Published: 30 Apr 2014

WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.

Posted: 18 Apr 2014 | Published: 31 Aug 2013

WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.

Posted: 09 Apr 2014 | Published: 30 Apr 2013

WHITE PAPER: This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.

Posted: 27 Mar 2014 | Published: 30 Sep 2012

WHITE PAPER: This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.

Posted: 26 Mar 2014 | Published: 31 Dec 2013

WHITE PAPER: Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.

Posted: 26 Mar 2014 | Published: 31 Dec 2013

WHITE PAPER: If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.

Posted: 20 Mar 2014 | Published: 31 Aug 2013

WHITE PAPER: Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.

Posted: 03 Mar 2014 | Published: 03 Mar 2014

WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.

Posted: 03 Mar 2014 | Published: 03 Mar 2014

WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.

Posted: 28 Feb 2014 | Published: 28 Feb 2014

WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.

Posted: 14 Feb 2014 | Published: 31 Dec 2013

WHITE PAPER: In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.

Posted: 25 Nov 2013 | Published: 31 Aug 2013

WHITE PAPER: Access this informative white paper to learn how effectively integrating CRM applications into the enterprise can help you turn CRM into a strategic asset, creating actionable advantage for sales and service teams.

Posted: 12 Nov 2013 | Published: 31 May 2013

WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.

Posted: 05 Nov 2013 | Published: 05 Nov 2013

WHITE PAPER: Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now.

Posted: 26 Aug 2013 | Published: 26 Aug 2013

WHITE PAPER: In this white paper, resource you will discover a leading vendor's alliance program – providing the resources you need to build innovative solutions and get to market quickly – leading to greater growth and success.

Posted: 14 Aug 2013 | Published: 30 Apr 2013

WHITE PAPER: While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.

Posted: 15 Jul 2013 | Published: 15 Jul 2013

WHITE PAPER: Coordinating with partners across multiple channels and sites isn't easy, however, gaps can lead to poor sales performance and lost business due to unhappy customers or suppliers. Explore this analyst report from the Aberdeen Group to learn how mid-market enterprises can improve collaboration with multi-channel and real-time data integration.

Posted: 15 Jul 2013 | Published: 30 Jun 2012

WHITE PAPER: In this comprehensive Forrester report, explore how successful businesses are adapting to the new demands of customers by transforming processes and technology in order to improve customer experience and leverage collaboration for more effective communication over a number of touchpoints.

Posted: 15 Jul 2013 | Published: 31 May 2012

WHITE PAPER: In this helpful resource, explore how you can leverage data management, decision support, and agile services to better manage the customer information lifecycle, improve the customer's sentiment about your organization, and turn customers into advocates.

Posted: 28 Jun 2013 | Published: 30 Jun 2012