 |
|
How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices
sponsored by Vtrenz, Inc
 | Webcast: | Posted: 20 Aug 2008
| | Premiered: | Available On Demand | | | Speaker: |
Loren McDonald, Vice President of Industry Relations
Bryan Brown, Director of Product Management and Development
Marla Chupack, Moderator
|
| |
Summary: |
Webinar attendees will learn average percentage of lead growth for BtoB companies, the average number of form fields people will complete before dropping off, etc.
| 
|
 |
|
|
From Cold to Hot: Lead Nurturing Programs That Generate Sales
sponsored by Vtrenz, Inc
 | White Paper: | Posted: 20 Aug 2008
| | Published: | 20 Aug 2008 | |
Summary: |
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
|
|
|
|
|
Why B2C Database Marketing Firms Don't Understand B2B Companies
sponsored by Extraprise Group, Inc.
| White Paper: | Posted: 10 Aug 2008
| | Published: | 01 Aug 2008 | |
Summary: |
This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
|
|
 |
|
|
8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc.
| White Paper: | Posted: 08 Aug 2008
| | Published: | 01 Jan 2007 | |
Summary: |
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
|
|
 |
|
|
Webcast: 5 Tips to Turn Your Website into a Marketing Machine
sponsored by HubSpot
| Webcast: | Posted: 01 Jul 2008
| | Premiered: | Available On Demand | |
Summary: |
Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine.
|
|
 |
|
|
Search Engine Optimization (SEO) 101
sponsored by HubSpot
| Webcast: | Posted: 01 Jul 2008
| | Premiered: | Available On Demand | | | Speaker: |
Mike Volpe, VP Marketing
|
| |
Summary: |
What is SEO? Why is it important? Attend this free webinar to learn what you need to know to optimize your site for search engines. This webinar will cover the basics of SEO, what you need to know to get started or hire a consultant.
|
|
|
|
|
Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
sponsored by Vtrenz, Inc
| White Paper: | Posted: 26 Jun 2008
| | Published: | 01 Jan 2007 | |
Summary: |
This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
|
|
|
|
|
6 Simple Solutions for Measuring Marketing Performance
sponsored by Aprimo, Inc.
| White Paper: | Posted: 20 Jun 2008
| | Published: | 01 Dec 2007 | |
Summary: |
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
|
|
 |
|
|
Best Practices for Sales Pipeline Management
sponsored by Oracle Corporation
| White Paper: | Posted: 09 Jun 2008
| | Published: | 01 Feb 2007 | |
Summary: |
This paper explores factors that impact a company':s ability to effectively manage the sales pipeline and focus on the processes and organizational best practices that can help them overcome their challenges and establish a competitive advantage.
|
|
 |
|
|
10 Ways to Improve B2B Email Deliverability and Effectiveness
sponsored by Vtrenz, Inc
| White Paper: | Posted: 23 Jan 2008
| | Published: | 01 Jan 2008 | |
Summary: |
Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
|
|
|
|
|
Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing
sponsored by Vtrenz, Inc
 | Software Listing: | Posted: 16 Jan 2008
| | Published: | 01 Jan 2007 | |
Summary: |
Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.
|
|
|
|
|
5 Tips to Turn Your Website into a Marketing Machine
sponsored by HubSpot
| White Paper: | Posted: 04 Dec 2007
| | Published: | 03 Dec 2007 | |
Summary: |
Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers.
|
|
|
|
|
CRM Your Salespeople Will Love
sponsored by Oracle Corporation
| White Paper: | Posted: 26 Sep 2007
| | Published: | 01 Sep 2007 | |
Summary: |
CRM can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
|
|
|
|
|
N-Contact
sponsored by Netlert Communications, Inc.
| Product Overview: | Posted: 31 Aug 2004
| | Published: | 01 Aug 2004 | |
Summary: | N-Contact is a powerful web site lead capture solution that enables you to identify and interact with web site visitors - while they are still on your web site. |
|
|
|
|
LeadGenesys Platform: Product Overview
sponsored by LeadGenesys
| Product Overview: | Posted: 16 May 2004
| | Published: | 13 May 2004 | |
Summary: | The LeadGenesys Platform helps companies and agencies significantly lower the cost of lead generation. A single Platform account can be shared among Sales and Marketing teams to increase collaboration and improve enterprise-wide marketing efforts. |
|
|
|
SEE: Related Topics