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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers
sponsored by Silverpop Systems Inc.
 | White Paper: | Posted: 08 Aug 2008
| | Published: | 01 Aug 2008 | |
Summary: |
Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
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2007 Real Estate Lifecycle
sponsored by FAMIS Software, Inc., An Accruent Company
| White Paper: | Posted: 31 Jul 2008
| | Published: | 31 Jul 2008 | |
Summary: |
Nowadays organizations are managing the entire portfolio of real estate assets through a single lens by integrating market planning, site selection, project management, lease administration, and facilities management processes.
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When Hot's Not: Lead Scoring for Better Results
sponsored by Vtrenz, Inc
| White Paper: | Posted: 26 Jun 2008
| | Published: | 01 Jun 2008 | |
Summary: |
This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
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Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
| White Paper: | Posted: 14 May 2008
| | Published: | 01 Sep 2007 | |
Summary: |
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
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Who's Minding the Gender Gap in IT?
sponsored by CIO Decisions
| Journal Article: | Posted: 03 Apr 2007
| | Published: | 01 Apr 2007 | |
Summary: |
Paul Rudnick, who wrote the screenplay for The Stepford Wives, noted that "men only evolve with a gun at their head." The implication is that men are more stubborn and less prone to evolutionary advances than women.
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Women in Charge
sponsored by CIO Decisions
| Journal Article: | Posted: 03 Apr 2007
| | Published: | 01 Apr 2007 | |
Summary: |
Count CIOs among the powerful women who will rise to the highest posts in their careers in 2007. Here are some who have already made it.
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SEE: Related Topics