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Customer Data IntegrationResearch

  • Increase Customer Engagement Through Transparency - Give Customers the Power to Access Their Own Statements, Bills and Records

    Sponsored by: IBM

    In this webinar, Forrester research analyst Craig Le Clair examines best practices for providing customers with secure, reliable access to their own statements and bills in order to create the kind of business transparency that leads to deeper customer engagement.

  • Providing the total customer experience with IBM Predictive Customer Intelligence

    Sponsored by: IBM

    Tune into the following webcast to explore the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also gain a firsthand look at a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.

  • Customer Intelligence Tools Drive More Engaging Experiences

    Sponsored by: IBM

    The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.

  • TechRadar™: Customer Analytics Methods, Q1 2014

    Sponsored by: IBM

    The following white paper explores the current need for customer analytics and offers practical advices on how to use the technology to glean deeper insights to the consumers' needs, wants, as well as habits. Also hear about technology recommendations, the methods to use, and more.

  • Analyst Report: Business Value of IBM Digital Experience Management Tools

    Sponsored by: IBM

    Uncover a complete list of results from a recent study that exposes the average ROI of those who make the leap to a digital experience platform.

  • Successful Social Lead Generation Strategy: Tips and Trends

    Sponsored by: UStream

    The following expert e-guide explores the current state of social media and its prominence in the business environment. Learn about the 3 pillars for developing a strong foundation for you social strategy and more.

  • Microsoft Dynamics CRM Release Preview Guide

    Sponsored by: Microsoft India

    In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.

  • Air Transport Industry Insights 2014

    Sponsored by: ComputerWeekly.com

    This report from SITA looks at the impact of business intelligence on airlines and airports.

  • SAP HANA: Innovative Solutions for the Consumer Products Group

    Sponsored by: HP & Intel®

    View the following video to hear from some of the biggest names inside HP and SAP as they explore the technology that is allowing for consumer product companies to take advantage of real-time insights—most importantly, find out what you can do to start leveraging this technology as well.

  • Challenges in the Effective Use of Master Data Management Techniques

    Sponsored by: SAS

    The following white paper explores the challenges that face many companies that are trying to get an effective hold on master data management. Learn which consolidation techniques to use, how to meet consumption needs, and more.

  • How sales intelligence drives business goals

    Sponsored by: Salesforce Data.com

    This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.

  • SAP HANA: Real-Time Analytics for Retailers

    Sponsored by: HP & Intel®

    For retailers, data captured during the sales cycle plays a critical role in almost every aspect of business. The right technology can enable retailers to capture, manage and take advantage of customer data in real-time. Learn more by watching this conversation featuring experts from HP and SAP HANA.

  • The Journey to Smarter Commerce: Your customer in context

    Sponsored by: IBM

    Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.

  • Making the First Mile™ of Business Smarter

    Sponsored by: Kofax, Inc.

    This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.

  • Why CIOs Need to Take Control of Customer Data

    Sponsored by: Informatica

    This executive brief examines the business implications of unintegrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technologies.

  • MDM and Data Quality for the Data Warehouse

    Sponsored by: Informatica

    This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.

  • Choosing the Right Master Data Management Solution for Your Organization

    Sponsored by: Informatica

    Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.

  • HP Enterprise Services Opportunity to Cash Transformation

    Sponsored by: HP & Intel®

    In this video, HP executives share the story of the large-scale transformation of its Enterprise Services business to standardize the processes and tools that control how they manage client contracts, using SAP technologies and HP's own SAP Services team.

  • Orchestrating a big data integration strategy

    Sponsored by: TechTarget

    Big Data environments provide a seamless transition for the traditional extract, transform and load (ETL) - driven data integration processes. However, increased flexibility also means more complexit. Complete this short survey to gain access to an expert e-guide providing you with a new way of thinking about data integration.

  • Consult the new dictionary for customer experience KPIs

    Sponsored by: Oracle Corporation

    This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.

  • Effectively Leveraging CRM Analytics

    Sponsored by: MicroStrategy Incorporated

    This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.

  • Close the Omni-channel Customer Experience Gap

    Sponsored by: IBM

    If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.

  • Why the empowered consumer can hinder business success

    Sponsored by: IBM

    Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.

  • Jumpstart your journey to personalized digital marketing

    Sponsored by: IBM

    Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.

  • Marketing: Connecting with the Chief Executive Customer

    Sponsored by: IBM

    In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.

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