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Customer Data IntegrationResearch

  • Marketing analytics objectives

    Sponsored by: QlikTech, Inc.

    The following Aberdeen Group white paper examines the top external pressures felt by marketers and explores the leading practices for applying analytics to market strategies.

  • Consolidating Multiple Salesforce Orgs - A Best Practice Guide

    Sponsored by: Informatica

    Learn about the various approaches to addressing the multi-org challenge, and find out how a cloud-based master data management (MDM0 solution can maximize end-user adoption and return on investment.

  • Customer Service Analytics: Exploit Data To Improve The Customer Experience

    Sponsored by: IBM

    Aberdeen surveyed 233 organizations regarding their customer experience management (CEM) programs. This report will illustrate how companies using analytics as part of customer service activities perform compared to those without analytics.

  • Increase Customer Engagement Through Transparency - Give Customers the Power to Access Their Own Statements, Bills and Records

    Sponsored by: IBM

    In this webinar, Forrester research analyst Craig Le Clair examines best practices for providing customers with secure, reliable access to their own statements and bills in order to create the kind of business transparency that leads to deeper customer engagement.

  • Providing the total customer experience with IBM Predictive Customer Intelligence

    Sponsored by: IBM

    Tune into the following webcast to explore the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also gain a firsthand look at a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.

  • Customer Intelligence Tools Drive More Engaging Experiences

    Sponsored by: IBM

    The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.

  • TechRadar™: Customer Analytics Methods, Q1 2014

    Sponsored by: IBM

    The following white paper explores the current need for customer analytics and offers practical advices on how to use the technology to glean deeper insights to the consumers' needs, wants, as well as habits. Also hear about technology recommendations, the methods to use, and more.

  • Analyst Report: Business Value of IBM Digital Experience Management Tools

    Sponsored by: IBM

    Uncover a complete list of results from a recent study that exposes the average ROI of those who make the leap to a digital experience platform.

  • Microsoft Dynamics CRM Release Preview Guide

    Sponsored by: Microsoft India

    In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.

  • Air Transport Industry Insights 2014

    Sponsored by: ComputerWeekly.com

    This report from SITA looks at the impact of business intelligence on airlines and airports.

  • Challenges in the Effective Use of Master Data Management Techniques

    Sponsored by: SAS

    The following white paper explores the challenges that face many companies that are trying to get an effective hold on master data management. Learn which consolidation techniques to use, how to meet consumption needs, and more.

  • How sales intelligence drives business goals

    Sponsored by: Salesforce Data.com

    This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.

  • Case Study: Standard Register Achieves a Sales Facelift

    Sponsored by: Salesforce Data.com

    Standard Register's transition to a new set of digital products and services required the company to rapidly identify new buyers, deploy a more consistent sales process, and create a true 360-degree view of the customer.

  • Sales reps: Improve productivity, get customer data you need

    Sponsored by: Salesforce Data.com

    The Bottom Line: Nucleus Research looked at the solution costs, revenue gains and productivity improvements to quantify the return on Tableau's investment in its deployment of Salesforce Data.com. Download the case study for all the details.

  • Support business goals with new CRM data tool

    Sponsored by: Salesforce Data.com

    In 2011 Kelly Services launched a direct marketing campaign to drive more face-to-face meetings with prospective customers in specific business segments, and Data.com delivered.  Read the Nucleus Research white paper, "ROI Case Study: Salesforce Data.com & Kelly Services", and learn the details of the significant results that were realized.

  • Kick Your CRM Data Quality Up a Notch

    Sponsored by: Salesforce Data.com

    Data quality continues to be one of the greatest challenges for successful CRM efforts. Read this report to learn what Nucleus Research discovered through interviews with Data.com customers, and the benefits that were realized by having access to rich, reliable and relevant data directly within Salesforce.

  • Guide to growth: Identify business growth drivers and develop a plan

    Sponsored by: Salesforce Data.com

    Growing your business depends largely on knowing your customers -- and that requires having the right data, people, and processes in place. To begin the path to sustainable business growth, check out this extensive guide for businesses of all sizes -- from startup to enterprise.

  • BNP Paribas Personalizes Services Across All Channels

    Sponsored by: IBM

    In this white paper, learn how BNP Paribas leveraged master data management (MDM) software to create a single data repository, so they can easily access and manage data shared across systems, resulting in more personalized offers for customers, faster time-to-market for products, increased flexibility, and much more.

  • Making the First Mile™ of Business Smarter

    Sponsored by: Kofax, Inc.

    This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.

  • Why CIOs Need to Take Control of Customer Data

    Sponsored by: Informatica

    This executive brief examines the business implications of unintegrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technologies.

  • MDM and Data Quality for the Data Warehouse

    Sponsored by: Informatica

    This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.

  • Choosing the Right Master Data Management Solution for Your Organization

    Sponsored by: Informatica

    Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.

  • The Journey to Smarter Commerce: Your customer in context

    Sponsored by: IBM

    Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.

  • Consult the new dictionary for customer experience KPIs

    Sponsored by: Oracle Corporation

    This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.

  • Effectively Leveraging CRM Analytics

    Sponsored by: MicroStrategy Incorporated

    This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.

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