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  • Challenges in the Effective Use of Master Data Management Techniques

    Sponsored by: SAS

    The following white paper explores the challenges that face many companies that are trying to get an effective hold on master data management. Learn which consolidation techniques to use, how to meet consumption needs, and more.

  • Sales Intelligence: Best-in-Class Strategies

    Sponsored by: Salesforce - Data.com

    This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.

  • Case Study: Standard Register Achieves a Sales Facelift

    Sponsored by: Salesforce - Data.com

    Standard Register's transition to a new set of digital products and services required the company to rapidly identify new buyers, deploy a more consistent sales process, and create a true 360-degree view of the customer.

  • ROI Case Study: Boost Sales, Manage Customer Data

    Sponsored by: Salesforce - Data.com

    The Bottom Line: Nucleus Research looked at the solution costs, revenue gains and productivity improvements to quantify the return on Tableau's investment in its deployment of Salesforce Data.com. Download the case study for all the details.

  • ROI Case Study: Kelly Services Drives Marketing Success

    Sponsored by: Salesforce - Data.com

    In 2011 Kelly Services launched a direct marketing campaign to drive more face-to-face meetings with prospective customers in specific business segments, and Data.com delivered.  Read the Nucleus Research white paper, "ROI Case Study: Salesforce Data.com & Kelly Services", and learn the details of the significant results that were realized.

  • Data Quality: A Priority for Sales and Marketing

    Sponsored by: Salesforce - Data.com

    Data quality continues to be one of the greatest challenges for successful CRM efforts. Read this report to learn what Nucleus Research discovered through interviews with Data.com customers, and the benefits that were realized by having access to rich, reliable and relevant data directly within Salesforce.

  • The Road to Growth: The Right Data and Processes Lead the Way

    Sponsored by: Salesforce - Data.com

    Growing your business depends largely on knowing your customers -- and that requires having the right data, people, and processes in place. To begin the path to sustainable business growth, check out this extensive guide for businesses of all sizes -- from startup to enterprise.

  • BNP Paribas Personalizes Services Across All Channels

    Sponsored by: IBM

    In this white paper, learn how BNP Paribas leveraged master data management (MDM) software to create a single data repository, so they can easily access and manage data shared across systems, resulting in more personalized offers for customers, faster time-to-market for products, increased flexibility, and much more.

  • SAP HANA: Real-Time Analytics for Retailers

    Sponsored by: HP & Intel®

    View the following expert interview Q&A webcast to hear from some of the biggest names from HP and SAP as they discuss some of the challenges that are affecting retailers today. Learn about the main focal points to improve upon, how to start leveraging data, and how to get to the ultimate goal of real-time insights.

  • The Journey to Smarter Commerce: Your customer in context

    Sponsored by: IBM

    Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.

  • The Chief Merchant Study: Competing in an Omni-Channel World

    Sponsored by: IBM

    Why are so many retailers struggling today? The answer is simple: Their efforts of putting the customer at the heart of their merchandising process are coming up short; they aren't customer-oriented. In this informative research report, find out what the most successful retailers are doing.

  • Happy Clients? You Won't Know Until You Ask

    Sponsored by: Autotask Corporation

    This e-book talks about an automated survey process that provides guidance for better growth and profitability by delivering benefits like low-resource requirements, flexibility in survey deployment, and detailed benchmarking and reporting capabilities.

  • Making the First Mile™ of Business Smarter

    Sponsored by: Kofax, Inc.

    This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.

  • Customer Experience (CX) Metrics and Key Performance Indicators

    Sponsored by: Oracle Corporation

    This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.

  • Why CIOs Need to Take Control of Customer Data

    Sponsored by: Informatica

    This executive brief examines the business implications of unintegrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technologies.

  • MDM and Data Quality for the Data Warehouse

    Sponsored by: Informatica

    This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.

  • Choosing the Right Master Data Management Solution for Your Organization

    Sponsored by: Informatica

    Learn about the 10 essential MDM requirements which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.

  • Effectively Leveraging CRM Analytics

    Sponsored by: MicroStrategy Incorporated

    This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.

  • Capitalizing on cross-channel retail opportunities

    Sponsored by: IBM

    Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.

  • Jumpstart your journey to personalized digital marketing

    Sponsored by: IBM

    Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.

  • Building a Strong MDM Program: Expert Best Practices

    Sponsored by: LANSA

    In this e-guide, our experts sit down with Gartner, Inc. analyst Saul Judah as he describes seven building blocks of a successful MDM initiative. Also inside, Forrester Research principal analyst Mike Gualtieri counts down four steps for creating a strong customer data management strategy.

  • Marketing: Connecting with the Chief Executive Customer

    Sponsored by: IBM

    In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.

  • Orchestrating a big data integration strategy

    Sponsored by: TechTarget

    Big Data environments provide a seamless transition for the traditional extract, transform and load (ETL) - driven data integration processes. However, increased flexibility also means more complexit. Complete this short survey to gain access to an expert e-guide providing you with a new way of thinking about data integration.

  • Social Media Outreach Starts with Strategy

    Sponsored by: TechTarget

    Companies don't always do the favorable thing to gain and sustain customers through social media. This e-book chapter will explore how companies misuse social media, mistaking it for a marketing vehicle, how they should provide the proper tools to employees and how social processes should be integrated with their systems and functions.

  • Search Innovation: An Integrated Approach to Merchandising and Content Management

    Sponsored by: IBM

    In this Analyst Insight, find out how leading organizations are influencing average order value, customer conversion, and customer satisfaction through an online personalization strategy.

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