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Customer Data IntegrationResearch

  • Expert Tips for Social CRM Strategies

    Sponsored by: Attensity

    The following expert e-guide explores how organizations can most effectively leverage the social media tools at their disposal – including Twitter, Facebook and Pinterest – to build a loyal customer base and keep one step ahead of the competition.

  • Why CIOs Need to Take Control of Customer Data

    Sponsored by: Informatica

    Learn about the business implications of customer data which hasn't been integrated and find out if customer data management technologies such as master data management (MDM), data quality and data integration the key to resolving a potentially devastating customer data problem.

  • Market Update – Master Data Management

    Sponsored by: Informatica

    Find out what's hot and what's not when it comes to master data management (MDM).

  • Marketing analytics objectives

    Sponsored by: QlikTech, Inc.

    The following Aberdeen Group white paper examines the top external pressures felt by marketers and explores the leading practices for applying analytics to market strategies.

  • Consolidating Multiple Salesforce Orgs - A Best Practice Guide

    Sponsored by: Informatica

    Learn about the various approaches to addressing the multi-org challenge, and find out how a cloud-based master data management (MDM0 solution can maximize end-user adoption and return on investment.

  • Customer Service Analytics: Exploit Data To Improve The Customer Experience

    Sponsored by: IBM

    Aberdeen surveyed 233 organizations regarding their customer experience management (CEM) programs. This report will illustrate how companies using analytics as part of customer service activities perform compared to those without analytics.

  • Increase Customer Engagement Through Transparency - Give Customers the Power to Access Their Own Statements, Bills and Records

    Sponsored by: IBM

    In this webinar, Forrester research analyst Craig Le Clair examines best practices for providing customers with secure, reliable access to their own statements and bills in order to create the kind of business transparency that leads to deeper customer engagement.

  • Providing the total customer experience with IBM Predictive Customer Intelligence

    Sponsored by: IBM

    Tune into the following webcast to explore the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also gain a firsthand look at a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.

  • Customer Intelligence Tools Drive More Engaging Experiences

    Sponsored by: IBM

    The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.

  • TechRadar™: Customer Analytics Methods, Q1 2014

    Sponsored by: IBM

    The following white paper explores the current need for customer analytics and offers practical advices on how to use the technology to glean deeper insights to the consumers' needs, wants, as well as habits. Also hear about technology recommendations, the methods to use, and more.

  • Air Transport Industry Insights 2014

    Sponsored by: ComputerWeekly.com

    This report from SITA looks at the impact of business intelligence on airlines and airports.

  • How sales intelligence drives business goals

    Sponsored by: Salesforce Data.com

    This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.

  • BNP Paribas Personalizes Services Across All Channels

    Sponsored by: IBM

    In this white paper, learn how BNP Paribas leveraged master data management (MDM) software to create a single data repository, so they can easily access and manage data shared across systems, resulting in more personalized offers for customers, faster time-to-market for products, increased flexibility, and much more.

  • The Journey to Smarter Commerce: Your Customer in Context

    Sponsored by: IBM

    Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.

  • Why CIOs Need to Take Control of Customer Data

    Sponsored by: Informatica

    This executive brief examines the business implications of unintegrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technologies.

  • MDM and Data Quality for the Data Warehouse

    Sponsored by: Informatica

    This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.

  • Choosing the Right Master Data Management Solution for Your Organization

    Sponsored by: Informatica

    Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.

  • Microsoft Dynamics CRM Release Preview Guide

    Sponsored by: Microsoft India

    In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.

  • Making the First Mile™ of Business Smarter

    Sponsored by: Kofax, Inc.

    This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.

  • Consult the new dictionary for customer experience KPIs

    Sponsored by: Oracle Corporation

    This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.

  • Effectively Leveraging CRM Analytics

    Sponsored by: MicroStrategy Incorporated

    This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.

  • Close the Omni-channel Customer Experience Gap

    Sponsored by: IBM

    If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.

  • Why the empowered consumer can hinder business success

    Sponsored by: IBM

    Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.

  • Jumpstart your journey to personalized digital marketing

    Sponsored by: IBM

    Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.

  • Marketing: Connecting with the Chief Executive Customer

    Sponsored by: IBM

    In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.

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