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That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc.
 | White Paper: | Posted: 08 Aug 2008
| | Published: | 01 Jan 2004 | |
Summary: |
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
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8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc.
| White Paper: | Posted: 08 Aug 2008
| | Published: | 01 Jan 2007 | |
Summary: |
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers
sponsored by Silverpop Systems Inc.
| White Paper: | Posted: 08 Aug 2008
| | Published: | 01 Aug 2008 | |
Summary: |
Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities
sponsored by Aprimo, Inc.
| White Paper: | Posted: 20 Jun 2008
| | Published: | 01 Oct 2007 | |
Summary: |
An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
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6 Simple Solutions for Measuring Marketing Performance
sponsored by Aprimo, Inc.
| White Paper: | Posted: 20 Jun 2008
| | Published: | 01 Dec 2007 | |
Summary: |
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
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NetAcuity: The Industry Standard for IP Intelligence Technology
sponsored by Digital Element
| Product Overview: | Posted: 31 Jan 2008
| | Published: | 29 Jan 2008 | |
Summary: |
NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
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Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing
sponsored by Vtrenz, Inc
 | Software Listing: | Posted: 16 Jan 2008
| | Published: | 01 Jan 2007 | |
Summary: |
Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.
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The Deliverability Top Ten
sponsored by ExactTarget
| Product Literature: | Posted: 29 Aug 2004
| | Published: | 01 Aug 2004 | |
Summary: | Here are the top 10 reasons for using ExactTarget solutions. |
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ExactTarget Integrated Solution
sponsored by ExactTarget
| Product Overview: | Posted: 29 Aug 2004
| | Published: | 01 Aug 2004 | |
Summary: | ExactTarget software integrates seamlessly with your other best-of-breed applications, including: Customer Relationship Management (CRM) packages, Ecommerce systems, Enterprise Marketing Management applications, and other data sources. |
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Overture Management
sponsored by Lazworld.com Inc.
| Product Overview: | Posted: 06 Jun 2004
| | Published: | 01 Jun 2004 | |
Summary: | Lazworld.com Overture management is simple - we manage all aspects of your search engine accounts - from term selection/submission to bid placement to campaign tracking and reporting. |
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Online Promotions
sponsored by Lazworld.com Inc.
| Product Overview: | Posted: 06 Jun 2004
| | Published: | 01 Jun 2004 | |
Summary: | Give us your marketing goals and we'll design a customized online promotion with web and email based sweepstakes, interactive contests, direct sale programs, coupons, and more. |
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Search Engine Management: Overview
sponsored by Lazworld.com Inc.
| Product Overview: | Posted: 09 May 2004
| | Published: | 01 May 2004 | |
Summary: | Lazworld.com search engine management is simple - we manage all aspects of your search engine accounts - from term selection/submission to bid placement to campaign tracking and reporting. |
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Online Media Buying
sponsored by Lazworld.com Inc.
| Data Sheet: | Posted: 09 May 2004
| | Published: | 01 May 2004 | |
Summary: | Online media buying Lazworld.com will cost-effectively create, manage, and consolidate your interactive campaign through a single source. |
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NuEdge Customer Miner
sponsored by NuEdge Systems
| Product Overview: | Posted: 16 Feb 2004
| | Published: | 13 Feb 2004 | |
Summary: | NuEdge Customer Miner delivers business relevant information to each end user in the format they need without taxing marketing and IT resources and without compromising data security. |
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NuEdge Campaign Manager
sponsored by NuEdge Systems
| Product Literature: | Posted: 16 Feb 2004
| | Published: | 01 Feb 2004 | |
Summary: | NuEdge Campaign Manager provides you with the ability to understand each of your customers at an individual level. |
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SEE: Related Topics