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| Most Popular CAN-SPAM Act of 2003 Reports
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BlueHornet Whitepaper - Best Practices for Transactional Email Messages
sponsored by BlueHornet Networks, Inc.
 | White Paper: | Posted: 19 Aug 2008
| | Published: | 19 Aug 2008 | |
Summary: |
Email Service Providers (ESPs) have improved their transactional email messaging capabilities to allow for more effective personalization, better brand exposure, and performance tracking. This paper explores the best practices for transactional email.
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That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc.
| White Paper: | Posted: 08 Aug 2008
| | Published: | 01 Jan 2004 | |
Summary: |
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
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SEE: Related Topics