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| All Resources by: |
| Portrait Software |
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6 Matches |
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Aberdeen Group Report: Customer Analytics - Segmentation beyond Demographics
sponsored by Portrait Software
 | Book: | Posted: 11 Nov 2008
| | Published: | 11 Nov 2008 | |
Summary: |
This report articulates feedback from 220 organizations, the findings demonstrate how top performing organizations leverage more than demographics for segmentation and deliver demonstrably higher performance as a result.
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US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling - Vendor Webcast
sponsored by Portrait Software
 | Webcast: | Posted: 21 Oct 2008
| | Premiered: | Available On Demand | | | Speakers: |
Mark Smith, Exec. Vice President, Portrait Software
Jane Muelhaupt, Vice President, Consumer Direct, U.S. Bank
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Summary: |
View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling.
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Identifying Who Can Be Saved and Who Will Be Driven Away by Retention Activity: Using Uplift Modeling to Reduce Churn in Mobile Telephony
sponsored by Portrait Software
| White Paper: | Posted: 08 Oct 2008
| | Published: | 08 Oct 2008 | |
Summary: |
The adoption of uplift modeling requires operators to embrace fully the use of systematically randomized control groups, and commits them to using sophisticated, modern uplift modeling methods.
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The Relevance Revolution: Making the Move from Personalized to Individualized Marketing
sponsored by Portrait Software
| White Paper: | Posted: 17 Sep 2008
| | Published: | 17 Sep 2008 | |
Summary: |
This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
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The Profit-Minded Contact Center - Building an ROI Case for Customer Interaction Solutions in Financial Services.
sponsored by Portrait Software
| White Paper: | Posted: 10 Sep 2008
| | Published: | 10 Sep 2008 | |
Summary: |
This whitepaper shows you how contact centers can deliver differentiated customer service, build more profitable customer relationships and demonstrate the ROI on customer interaction solutions.
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Treating 11 Million Customers as Individuals: How Nationwide Building Society Made Customer Relationship Management Deliver Returns
sponsored by Portrait Software
| Case Study: | Posted: 04 Sep 2007
| | Published: | 01 Jul 2006 | |
Summary: |
Nationwide needed an IT system that could support customer care across its customer-facing channels, including call centers, branches and Internet. Read this case study and see how Nationwide maximized the value of its customer interactions.
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