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Consumers have reservations about trusting web sites as the growing frequency of website scams – such as phishing and pharming – creates an atmosphere of fear and uncertainty. SSL certificates authenticate a company’s web site validity and encrypt communications between the web server and the customer’s web browser. However, traditional SSL certificates have, over time, fallen short of meeting these requirements in certain situations.

In this white paper, you will discover an approach that offers two distinct advantages over traditional SSL certificates. Find out how this technology enables web browsers to communicate identity and trust-related information to the end user and details a number of best practices to help improve the user experience.


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