Information Security Research Library

In the past, customer relationship management (CRM) projects have often been a point of contention between business and IT. Both groups worked hard to make the projects successful, but the inherent product designs did not make it easy to meet the needs of users, management, and IT. Users need a tool that helps them do their job and gives them complete, accurate, and easy access to customer information while minimizing data entry. Management needs a reliable system that ensures business processes are consistent and customer information is complete and accurate. IT needs a solution that fits within their infrastructure, takes advantage of existing investments and skill sets, and is easy to configure, customize, and upgrade while also providing a low total cost of ownership (TCO). Join Microsoft Dynamics CRM technology evangelist Phillip Haase in this webcast to learn about the Microsoft strategy and investments in enterprise CRM solutions and to understand how these solutions address the requirements for users, management, and IT. See a product demonstration of Microsoft Dynamics CRM as we explain how Microsoft Dynamics CRM can help you drive consistent and measureable improvement in everyday business processes. Learn how Microsoft Dynamics CRM can help you:

• Gain clear visibility into your sales pipeline.
• Make smarter business decisions.
• Reduce your sales cycles and increase close rates.
• Respond quickly to customer demands.
• Accurately measure marketing impact.