Seeing deeply into your data is quicker and easier than ever before. This webcast will demonstrate the power of recency, frequency, and monetary value (RFM) analyses and show how heat maps and "trees" provide better insight into your customer, member, or donor data.
With SPSS EZ RFM™ and SPSS Decision Trees™, two add-on modules for SPSS Statistics, you get the insight you need for applications such as database marketing, program targeting, fundraising, enrollment management, market research, risk scoring, and more.
Join us at this live webcast and learn how you can:
Use RFM analysis to quickly rank customers for high-return marketing
Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning
Predict future outcomes more reliably
Easily communicate your results to non-technical audiences
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