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Using Business Intelligence to Thrive during Economic Downturns
sponsored by TIBCO Spotfire Division
Posted:  22 Aug 2008
Published:  21 Aug 2008
Format:  PDF
Length:  6   Page(s)
Type:  White Paper
Language:  English


ABSTRACT:
During good times there is often enough slack in the system to allow bad decisions (or missed opportunities) to be forgiven or even pass unnoticed. But when times are tough, a bad decision or missed opportunity can mean the end of your business. In this timely and informative whitepaper from TIBCO Spotfire, Dr. Mark Whitehorn of PenguinSoft Consulting Ltd. provides answers to questions such as:

  • Will business intelligence (BI) serve you as well during today's leaner times?
  • What type of BI is best suited to a rockier economic climate?
  • How do you build a BI system that enables any business user in your organization to actively interrogate, not just passively report on, your data?


Author

Mark Whitehorn
PenguinSoft Consulting Ltd
Dr. Mark Whitehorn specialises in the areas of data analysis, data modelling, data warehousing and business intelligence (BI). He works as a consultant for a number of national and international companies, designing databases and BI systems, and recent clients include Lloyds TSB, Norwich Union and Scottish Water. In addition to his consultancy practice, he is a well-recognised commentator on the computer world, publishing about 150,000 words a year, which appear in the form of articles, white papers and books. His database column in PCW has been running for 15 years, his BI column in Server Management magazine for five. He has written ten books on database and BI technology.



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