Information Security Research Library

This whitepaper helps email marketers and online retailers understand:

1. What sets transactional emails apart from commercial messages
2. How they must comply with all federal regulations
3. Where to take advantage of opportunities to optimize their transactional email program

This paper also outlines opportunities to use transactional messages to:

1. Improve customer service
2. Enhance brand recognition
3. Increase revenue
4. Drive greater permission email marketing effectiveness